Cost estimator

Know what a post costs before you bid.

Pricing starts at $5 per 1,000 followers, adjusted for engagement. Add a pin, a bio mention, a banner or a profile picture, and the price updates as you go.

Audience size

How many followers the creators you hire reach.

NanoHyper-niche, very high engagement0-500NanoHyper-niche, very high engagement501-1KMicroTight-knit community1K-10KMid-tierEstablished voice10K-50KMacroBroad reach50K-250KMegaMass market250K+

Engagement rate3.0%

Higher engagement means better returns, so a higher price. The average on X is about 3%.

Matches the X platform median, about 3%.

Fine-tune

Add placements

Beyond the post itself, a creator can pin it, mention you in their bio, or swap in your banner or profile picture for the length of the campaign.

Custom

What you get

Sponsored post from a Micro creator at 3.0% engagement.

Estimated impressions: 1655.5K followers × 3.0%
Estimated clicks: 3Impressions × 2% click rate
Estimated reach: 7.7KFollowers × 1.4 for reposts

Compare tiers

One post at 3.0% engagement.

Price per creator and estimated impressions, clicks and reach for each creator tier.
Tier	Per post	Impressions	Clicks	Reach
Nano0-500	$1.21	8	0	350
Nano501-1K	$3.62	23	0	1.1K
Micro1K-10K	$26.47	165	3	7.7K
Mid-tier10K-50K	$144.38	900	18	42K
Macro50K-250K	$721.88	4.5K	90	210K
Mega250K+	$3,007.82	19K	375	875K

All prices in USD. Estimates only: final pricing is set when you launch a campaign and a creator accepts the bid.